Download Audiobook Inspired: How to Create Tech Products Customers Love, Second Edition by Marty Cagan in English

Inspired: How to Create Tech Products Customers Love, Second Edition


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How do as we speak’s most profitable tech corporations – Amazon, Google, Fb, Netflix, Tesla – design, develop, and deploy the merchandise which have earned the love of actually billions of individuals all over the world? Maybe surprisingly, they do it very in another way from the overwhelming majority of tech corporations. In Impressed, expertise product administration thought chief Marty Cagan supplies listeners with a grasp class in construction and workers a vibrant and profitable product group and uncover and ship expertise merchandise that your prospects will love – and that can work for your small business. With sections on assembling the precise folks and skillsets, discovering the precise product, embracing an efficient but light-weight course of, and creating a robust product tradition, listeners can take the data they study and instantly leverage it inside their very own organizations – dramatically enhancing their very own product efforts. Whether or not you are an early stage start-up working to get to product/market match or a growth-stage firm working to scale your product group or a big, long-established firm making an attempt to regain your capacity to persistently ship new worth on your prospects, Impressed will take you and your product group to a brand new stage of buyer engagement, constant innovation, and enterprise success. Crammed with the creator’s personal private tales – and profiles of a few of as we speak’s most profitable product managers and technology-powered product corporations, together with Adobe, Apple, BBC, Google, Microsoft, and Netflix – Impressed will present you flip up the dial of your individual product efforts, creating expertise merchandise your prospects love. The primary version of Impressed, printed 10 years in the past, established itself as the first reference for expertise product managers and may be discovered on the cabinets of almost each profitable expertise product firm worldwide. This totally up to date second version shares the identical goal of being probably the most useful useful resource for expertise product managers, but it’s fully new – sharing the newest practices and strategies of as we speak’s most profitable tech product corporations and the women and men behind each nice product.